The MGM Las Vegas, an MGM Resorts International property known for its 5,044 rooms and 171,500 square feet of gaming space, is adding one more spectacular component to its namesake: mobile gaming. MGM offers apps that allow users to to get the MGM experience from anywhere on the property, anywhere in Nevada, or anywhere in the world in some instances.
Cell phones no longer taboo in casinos
It was less than a decade ago when sportsbooks in Las Vegas lamented asking guests to put away their cell phones near betting counters. The standard electronic device policy on gaming floors and especially around sportsbooks may have tormented casino employees more than patrons as checking a quick text near a blackjack table or snapping a photo of a winning ticket in the theater seats of a sportsbook became more than commonplace. We grew to accept the perpetual interaction with our cell phones, tablets, and other electronic devices.
In the past few years, most Nevada sportsbooks learned to accept that guests are going to use their cell phones. The old school policy on electronic devices used to prevent the communication of line information had been replaced with only a polite request not to use one’s phone directly at the counter in a way in which could slow the flow of guests to the front of the line. We have identified, though, one advantage to always being on your phone.
Let’s gamble online
MGM Las Vegas is certainly a player in the latest wave of electronic gaming, incorporating platforms that allow casino patrons to gamble without physically being on the casino floor — or furthermore, ways to gamble electronically from any corner of the casino floor.
It is already evident that Las Vegas casinos make strategic decisions to win over millennials with non-gaming attractions like clubs, pools, bars and/or a combination of all three. Well, how about a little blackjack tournament while sipping on your favorite beverage by the pool?
Earlier this year, MGM released a mobile gaming platform to allow customers to do just that — connect to MGM’s wifi at nine of its Las Vegas properties and play. “This mobile platform that was just released is going to lay the foundation for what we do in the future,” said Lovell Walker, executive director of Interactive Gaming Development at MGM Resorts. “We think that mobile is going to be a major part of gaming.”
The mobile gaming platform, known as easyPlay Mobile, is currently offered to guests of legal gambling age (21 or older) at ARIA Resort & Casino, Bellagio, MGM Grand, Mandalay Bay, The Mirage, Monte Carlo, Luxor, New York-New York and Excalibur with functionality at Circus-Circus on its way.
Guests can play a variety of tournament–style games with other guests from the comfort of their own respective rooms or anywhere on the property for real cash and prizes.
PlayMGM is the gaming giant’s mobile sports betting platform. It works like nearly every other mobile application, and yes, you can download it directly from the App Store or Google Play. MGM describes the app as the best way to skip lines, bet and win on any game offered for wagering by MGM’s brick-and-mortar sportsbook.
Want to test out a fancier wager like a round robin or teaser? No problem, intelligent search features allow users to make their selections and wagers easily. Could the platform prove to be an advantage in generating revenue from inexperienced sports bettors who would otherwise be too timid to approach the betting counter on a crowded Saturday or Sunday morning?
Deposit and withdrawals can be made any time at any MGM sportsbook location. Just bring a photo ID.
Different than easyPlay, sports bettors can place wagers on PlayMGM from anywhere in Nevada. There are many inherent advantages to this for bettors.
The first is convenience, which of course is important, but serious bettors will tell you that it’s all in the numbers — getting the right betting line can mean the difference between winning and losing. Bettors not near an MGM property close to game time can take advantage of the right sports betting line as easy as checking Facebook or sending a tweet.
The mobile betting climate around the country
Online, mobile gaming is not unique to Nevada. Operators in New Jersey such as Caesars / 888, Borgata / Party, and Golden Nugget / Betfair have cultivated sustained partnerships to bring modern, digital gaming to New Jersey.
PokerStars in the market has certainly boosted the numbers over last year. Overall, current data shows that total online gaming revenue is up about 32% from last year.
Early in 2016, the Delaware Sports Lottery announced continued growth in parlay betting. The First State expects generated revenues to reach well above $40 millionthis NFL season. A bill currently in Delaware’s Senate Finance Committee, SB 183, would establish the legality of mobile gaming throughout the state.
Earn rewards and free-to-play
MGM’s loyalty program, MLife, offers extensive perks and rewards for all players around the country within the network. However, there are some special free-to-play games for MLife members where one can earn real rewards at his or her favorite MGM destination along with other perks and prizes, all for free and online.
The official mobile game of MGM, myVEGAS — which can also be found on Facebook — is a partnership between PlayStudios and MGM Resorts. The app gives players the opportunity to win free meals, rooms, cruises, access to clubs and lounges and other travel benefits, all for risking absolutely nothing in a free-to-play, free-to-register mobile or desktop platform.